An Introduction to Surveys
Surveys are used to collect information about populations of people that cannot be easily observed, such as attitudes, concepts, and behavior. Due to the un-observable nature of the information that surveys collect, survey designers must take steps to ensure surveys collect information that is accurate, reliable, and representative of the target population. The survey development process requires five key steps:
- Designing the Survey Process
- Developing the Survey Questions
- Testing the Survey Questions
- Collecting Data
- Analyzing Data
Developing surveys using this five step process is both an art and a science. This field guide will provide you with an overview of best practices for developing high quality surveys.